After watching all those George Clooney TV ads, you have finally succumb to getting your own Nespresso coffee machine. Yes, indeed you too begin to justify the purchase in similar ways you have heard your friends in the past justify getting a Nespresso coffee machine. “It saves you money, compared to buying a coffee everyday. Not to mention the convenience of making one in the comfort of your own home.” Ok I admit, that may not be how you got here but I bet you are reading this review to find out if the machine is even worthwhile all those advertising dollars Nespresso use, including an alleged $40 million George Clooney endorsement deal.
We bet that figure caught your attention, however Clooney says most of the money he makes on the Nespresso commercials is spent on keeping a satellite over the border of North and South Sudan to keep an eye on Omar al-Bashir [a Sudanese dictator charged with war crimes]. After some use of the Nespresso Inissia Ruby Red coffee machine, let’s take a look at how it fairs in the real world outside of the controlled, creative commercials.
Now, I wanted mention that although we have forked out our hard earned money to purchase this particular device, this wasn’t my first time using a Nespresso coffee machine. When I worked in the marketing department of a Hardware retail chain as a web developer, we had a communal Nespresso coffee machine for use that was about the same size and build as this one. In use by about 20 to 25 people, the machine was pushed to the maximum capacity of what it was designed to do. Nonetheless, it soldiered on and never let up or broke down which was a testament to it’s great build quality. The only down side was, the machine seemed to need a thorough rinsing much sooner than I have to clean our personal one now. The milk frother does need a good rinse everyday, or after every few cups, if machine is used but is not to be submerged in water otherwise you will fry the electronics in it.
The milk frother is designed to be detachable with it’s own power source, hence this modularity makes it replaceable should you happen to damaged it. Cleaning it is easy enough, as long as you take care not to lose the spring on the 2 part, magnetic rotor that spins to froth your milk ever so elegantly. Unlike the standalone milk frother, a detachable water tank is fastened to the back of Nespresso Inissia coffee machine to permeate your coffee pod of choice with water into a tasty cuppa. When making a cup of coffee, the machine does make a slightly loud grinding or vibrating sound that fades out quickly as your cup fills. This may be an issue if you are in setting where loud noises may be a cause for concern e.g. near a sleeping baby.
“I wish there was more transparency as to how this is improving the quality of life for the farmers & workers on the ground, equally as much as they pride their recycling efforts more readily.”
Assembling and dismantling the machine is pretty intuitive and I, the handyman I would like to believe I am, did put it together without looking at the manual much. That is, not counting the moment of confirmation before turning it on to see if I had got it right. While the machine would have worked fine, I am glad I checked because unbeknown to me, a pre-usage rinse cycle without a coffee pod in the machine is recommended to remove any unwanted chemicals or particles that may be in any of the parts. After the two rinse cycles, the sturdy built machine was ready to deliver my first cuppa minutes after un-boxing. Looking at it then and now, there is that magical sense of durability.
Nespresso Coffee Machine – Inissia
After a week & a few days of using this machine every morning on my way to work, a less obvious question started to peer into my mind. How good for the environment is this product, is it sustainably made or managed? At face value, I could only remember the manages to turn itself off after some idle time to save power. While there seems to be no transparency or very little information of the actual machine parts being made in an eco-friendly manner, the capsules are 100% recyclable. The Nesspresso website has a dedicated section called the ecolaboration that outlines how even the used coffee grounds can be used as manure or fertiliser among other things. Details of how to recycle pods through the Nespresso network of stores are also provided when you buy further packs of pods, post initial purchase.
Even more pleasing is seeing their AAA Sustainable Program™ that boasts of sourcing 68% of their coffee from Rainforest certified farms by end of 2012. Considering we are now in 2014, this makes you wonder if any headway was made in 2013. I wish there was more transparency as to how this is improving the quality of life for the farmers & workers on the ground, equally as much as they pride their recycling efforts more readily.
Overall, the product is a wonder. Knowing that other coffee machines within their Nespresso range have parts made out of the recycled aluminum from the coffee pods, is great to see. It certainly doesn’t look like this has taken away from the high build quality of the machines.
When you join the Nespresso club, you are issued a card that you scan in the shop as you buy more coffee pods to let you know if your machine is due for servicing. This is impressive before we even mention the 24 hour, on call support line that you can ring should you face any issues. The staff are exceptionally friendly, carry themselves well, as they serve you after offering you a free cup of coffee whether you are making a purchase or not. As someone who used to work in retail, and still is in marketing, this top shelf customer service adds to the brilliant customer experience that is reminiscent of Apple computers. It is the sum of all parts, that make not only the product but the whole ecosystem in a league of it’s own.
Update 07 April 2014:
Nespresso Global shows some love for the Nespresso Inissia Coffee Machine #justmadebetter review.
— Nespresso Global (@Nespresso) April 6, 2014